Communication is an important process in sports. Most of the time we think of communication as between athlete-coach, athlete-athlete or among people. However, self-talk, an overt or covert personal dialogue in which athletes interpret feelings, perceptions and convictions and give themselves instructions and reinforcement, is also a type of communication. Self-talk can be just random thoughts that one has (spontaneous) or statements that one says to himself purposefully (mental strategy). Self-talk can be motivational or instructional (e.g. reminding yourself to do something). It can be used in various situations, such as: developing self-efficacy, improving skill, generating more positive emotions, focusing attention, and controlling thoughts.